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Fresh and Honest Cafe appoints Ignitee Digital Solutions to design product website

Interactive agency Ignitee Digital Solutions has been appointed by Fresh and Honest Cafe, a sister concern of Barista, to design the website of the company’s new product Lavazza BLUE, a coffee machine. Besides designing the website, Ignitee will also be responsible for the social media activation for other services of Fresh and Honest Cafe.

Interactive agency Ignitee Digital Solutions has been appointed by Fresh and Honest Cafe, a sister concern of Barista, to design the website of the company’s new product Lavazza BLUE, a coffee machine. Besides designing the website, Ignitee will also be responsible for the social media activation for other services of Fresh and Honest Cafe.

Fresh and Honest Cafe’s goal is to market these new machines as premium products targeting the CEO’s office and not the office canteen. Lavazza BLUE was launched last year and hopes that the coffee machines they are selling will be seen as different from the mass market machines that they used to make earlier.

Commenting on this, Shankar B, COO, Ignitee Digital said, “We at Ignitee understand the unique nature of our clients and work accordingly. It is indeed our pleasure to be associated with Fresh and Honest and we will do full justice to this partnership.”

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