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FreeCharge partners with LINE to effectively engage with its consumers

LINE, which reportedly has 170
million monthly active users globally, has tied up with FreeCharge offering its
users in India up to 200% extra talktime.

In a week long campaign, LINE users
shared FreeCharge stickers with groups to win Cashback of Rs 60 on a recharge
of Rs 30 by FreeCharge. The metrics received between 7th to 16th January
include 6.3 Million stickers which were sent and 3,00,000 vouchers which were
distributed through LINE.

LINE, which reportedly has 170
million monthly active users globally, has tied up with FreeCharge offering its
users in India up to 200% extra talktime.

In a week long campaign, LINE users
shared FreeCharge stickers with groups to win Cashback of Rs 60 on a recharge
of Rs 30 by FreeCharge. The metrics received between 7th to 16th January
include 6.3 Million stickers which were sent and 3,00,000 vouchers which were
distributed through LINE.

The partnership reflects LINE’s commitment to working closely with
Indian brands to provide more effective way of engaging consumers. The campaign
drove remarkable expanse of engagement and is a first of its kind activity in
the world using a messaging service as a marketing platform. LINE aptly helps brands
to connect with consumers, which is also becoming the most cost-efficient way to
build a significant user benefit experience.

“In the
last few months, the use of LINE by companies has shot up swiftly. With
millions of users, LINE has become the perfect opportunity for brands to attract
their target audiences. When LINE started out, it was simply a way to communicate
with family and friends. However, in the last few years LINE has proven to be
an effective platform to reach and attract consumers. Consumers engage with
brands through visuals, and short messages in chatting format. Consumers are a brand’s
greatest advocates and are a great way to tell its story from the perspective
of someone outside the company. They want a personal
experience with a brand that is engaging and accessible. LINE allows a brand to
do this in real time while giving users a diverse experience.” says
Daman Soni, Business Head of LINE India.

“FreeCharge keeps its followers
on social media platforms excited and engaged through lucrative offers. In
order to sustain FreeCharge’s credentials as an aspirational brand for the
youth, we thought of engaging through LINE stickers and its official account.
It is helpful to also have an engagement element to an offer which were
stickers in this case.” says Alok Goel, CEO, FreeCharge India.

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