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Former Reliance Broadcast Network exec to launch online radio RadioWhiskey.in

Former Reliance Broadcast Network (RBNL) Business Head Madhukar
Pandey is launching an internet radio website titled RadioWhiskey.in, which is
expected to go live by mid-July, 2012. The tagline of the website says “Nasha
music ka”.

Former Reliance Broadcast Network (RBNL) Business Head Madhukar
Pandey is launching an internet radio website titled RadioWhiskey.in, which is
expected to go live by mid-July, 2012. The tagline of the website says “Nasha
music ka”.

The internet radio channel will predominantly be playing
Indian music along with other popular music 24X7. The core target of the
website is youth, from school going students to 36-year-olds. The radio station
will draw revenue mainly from pop-up advertisements and audio commercials. The
channel also plans to have a shorter ad inventory of about two minutes per
hour.

According to Pandey, the company will be basing its server in
the US and has applied for licenses for acquiring labels. The channel is also
working upon developing apps for various devices like Blackberry handsets, iPad
and iPhone amongst others.

Pandey has over 14 years of experience in life
insurance and information technology. Prior to joining RBNL, he was with
MetLife Insurance as GM regional head. He had also worked with NIIT, CMC, and
Informatics in various capacities.

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