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Former Hulu executive Varun Narang joins Star India to head the product & technology division

In
a bid to ramp up the digital team for its online video service platform
Hotstar, broadcaster Star India has appointed Varun Narang to head the product
and technology division.

He
is former executive from Hulu, a US-based online video service. For his new role,
Narang has shifted base to Mumbai and joined Hotstar last week, reports Live
Mint.

In
a bid to ramp up the digital team for its online video service platform
Hotstar, broadcaster Star India has appointed Varun Narang to head the product
and technology division.

He
is former executive from Hulu, a US-based online video service. For his new role,
Narang has shifted base to Mumbai and joined Hotstar last week, reports Live
Mint.

Confirming
Narang’s appointment, the company’s digital head Ajit Mohan, was quoted in
the report as saying, “We are scaling up (Hotstar) dramatically. After its
successful launch we are now trying to find mobile solutions across devices,
monetization models, ways to improve quality and discovery of content among
others. Varun’s expertise is in terms of how to create an outstanding content
experience in online video. Given his background, he will drive serious
innovation on all mobile- based solutions.”

Narang
brings with him over 20 years of experience in product design and technology. Prior
to joining Hulu, he had also worked with Amazon and Xerox in the US.

Star
India’s mobile app Hotstar offers content on mobile and the web. It has been
designed and built to provide the best video experience for TV Shows, Movies
and Sports, all in a single destination.

With
25 million downloads so far, it has over 100 advertisers on the platform.
Hotstar offers more than 35,000 hours of content in 7 different languages,
promising viewers a large choice of movies, television shows and even live
sports (cricket, football, tennis and kabaddi).

Viewers
can download the Hotstar app, available across all platforms including Android
and iOS, or access the content from the Hotstar website free of cost.

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