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Former Forbes editors launch digital media platform Founding Fuel

Forbes India founding members Indrajit Gupta & Charles Assisi, along with
CS Swaminathan, the former president of Pearson’s online learning venture, have
launched a digital media and learning platform for entrepreneurs called
Founding Fuel.

Forbes India founding members Indrajit Gupta & Charles Assisi, along with
CS Swaminathan, the former president of Pearson’s online learning venture, have
launched a digital media and learning platform for entrepreneurs called
Founding Fuel.

The site has
already tied-up with Mint and the YouTube multi-channel network partner PING
Network, as a content creator. The partnership with Mint will see two pages of
content on entrepreneurship in the newspaper every week, created by Founding
Fuel. The company also mentioned that it will be working on creating video
content to be distributed on YouTube and Dailymotion, with PING, a firm co-founded
by former Bloomberg TV India editor-in-chief Govindraj Ethiraj. Founding Fuel
will also feature a weekly show called The New Rules of Business, hosted by
business strategist Rajesh Srivastava.

The company’s
online avatar, still in beta, is being built by Achyut Nayak, a software
veteran with 24 years of international experience at Fortune 500 companies like
FIS Global.

The company also
mentioned that in the next phase, Founding Fuel will build a mobile app, launch
an integrated suite of digital learning solutions, organise events and
conferences, offer mentoring services and create a curated marketplace for
entrepreneurial products and services. However, it didn’t reveal any specific
timeline for the same.

Founding Fuel’s
Advisory Council includes; Max Group chairman Analjit Singh, former chairman of
BCG India and member of the Planning Commission Arun Maira, PepsiCo India CEO D
Shivakumar, Marico chairman Harsh Mariwala, former president of Nasscom Kiran
Karnik, Rama Bijapurkar, Naukri.com founder Sanjeev Bikhchandani, Star TV India
CEO Uday Shankar.

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