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Former Digitas India exec Riitu Chugh joins Fleishman-Hillard as SVP & Digital Strategist

Fleishman-Hillard India, the Indian arm of
global communications firm today Fleishman-Hillard, has appointed former
Digitas India SVP Riitu Chugh to the role of Senior Vice President and Digital
Strategist. Chugh is based in New Delhi and is responsible for growing the
agency’s digital business across India. Riitu Chugh has 18 years of experience

Fleishman-Hillard India, the Indian arm of
global communications firm today Fleishman-Hillard, has appointed former
Digitas India SVP Riitu Chugh to the role of Senior Vice President and Digital
Strategist. Chugh is based in New Delhi and is responsible for growing the
agency’s digital business across India. Riitu Chugh has 18 years of experience
span numerous industry sectors, such as automotive, consumer durables, food and
lifestyle.

Riitu Chugh previously worked with
advertising companies such as Chaitra/Leo Burnett, Hakuhodo Percept and
Interone Resonance-BBDO. In 2008, she joined Hungama Digital, where she helped
turn social media into a viable revenue stream for the company. Chugh then
moved to Digitas India, where she handled a large IT services and mobile
handset brand.

“We continue to build out our
infrastructure of social media and integration experts across the region to
answer mounting client opportunities and demand. Prompting, driving and
inciting the right conversations take a skilled strategist, especially in a
market as unique and important as India. Riitu has the ability to identify and
mine that consumer insight ‘sweet spot’ into a compelling social media and
digital campaign. We’re fortunate to have her strategic thinking and deep
digital knowledge on our team,” said Lynne Anne Davis, President for Asia
Pacific, Fleishman-Hillard.

“Communications agencies are all about managing
conversations and continuing to engage readers, listeners, decision-makers and
opinion-formers with magnetic content. I’m thrilled to be part of
Fleishman-Hillard’s strong network of digital strategists and to apply my
knowledge to the benefit of clients in India,” said Chugh.

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