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foodpanda forays into the food delivery segment; service available in 5 cities at present

Online food ordering platform
foodpanda, where German incubator Rocket Internet owns majority stake, has recently
launched its own food delivery services.

The service covers five
Indian cities at present, namely, Hyderabad, Delhi, Mumbai, Pune and Bengaluru
and is planning to ramp up this number to 12 cities, including Chennai, Kolkata
and Ahmedabad, in the next 3 to 6 months. The firm plans to hire another 2000-2500
delivery executives for the business.

Online food ordering platform
foodpanda, where German incubator Rocket Internet owns majority stake, has recently
launched its own food delivery services.

The service covers five
Indian cities at present, namely, Hyderabad, Delhi, Mumbai, Pune and Bengaluru
and is planning to ramp up this number to 12 cities, including Chennai, Kolkata
and Ahmedabad, in the next 3 to 6 months. The firm plans to hire another 2000-2500
delivery executives for the business.

The company is currently
targeting restaurants, which have delivery services as well as those that have
not yet stepped into this realm.

Saurabh Kochhar, CEO –
foodpanda said, “Our plunge into the food-delivery segment is going to benefit
both the customers as well as restaurants, especially those who do not provide
delivery services. Although the service is recently launched, we have already
clocked 20% orders and are hoping to escalate this figure to 60-70% by next
year. By extending our services from the online stage of ordering to actual
delivery at the consumer’s doorstep, we aim at augmenting our customers’
engagement with foodpanda and deliver to a larger set of partners.”

Recently, the firm hired
Printvenue.com’s founder Saurabh Kochhar as the India CEO and the CBO for its
global operations. Saurabh will be working to help scale its India and global
operations.

foodpanda’s move comes at a
time when restaurant discovery player Zomato has entered the space while
startups like TinyOwl are also fast expanding into the market.

foodpanda, which is active
in 40 countries across five continents, recently secured another round of
funding of $110 million
. The funds will be used in improving its customer
service. The sum comes from Rocket Internet AG, as well as other existing and
new investors.

The firm is currently
spread across 12,000 restaurants in 200 cities in India. It gets 150,000 unique
visitors every day growing and is growing at 25-30% month on month, with mobile
accounting for over 50% of the orders. The company also recently acquired
TastyKhana and Just Eat as part of global consolidation.

 

 

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