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Foodesto.com launched as an ecommerce portal for gourmet food

Mumbai-based Foodesto.com is launched as an
ecommerce portal retailing gourmet food and kitchen accessories. Operational in
Mumbai, the site retails food-related products from the gourmet, organic and
artisanal brands from all over India and the world. Foodesto.com claims to have
over 1,500 products from more than 130 international and Indian brands.

Mumbai-based Foodesto.com is launched as an
ecommerce portal retailing gourmet food and kitchen accessories. Operational in
Mumbai, the site retails food-related products from the gourmet, organic and
artisanal brands from all over India and the world. Foodesto.com claims to have
over 1,500 products from more than 130 international and Indian brands.

Foodesto has been co-founded by Tarun Khanna, Pankaj Chandra and Vikram Khanna. Tarun is a former executive at Future Group and Bennett Coleman Co Ltd; Pankaj is the ex COO of Reliance BigFlix and former Indiatimes executive and Vikram, an ex-restaurateur and also a former BCCL executive, joined hands to form Keen Bean Retail Pvt. Ltdearly this year. They pooled their experience to start a business that aims to curate the best organic, gourmet and artisanal ingredients, food and food-related products and kitchen and dining accessories. They are looking forward to leverage their personal experience and passion for quality to offer customers the best possible consumer experience in food.

Tarun Khanna, co-founder, Foodesto.com, says,
“Foodesto.com takes care of the needs of the time-starved, upscale homemaker
who’s short on time but is keen to ensure that her family consumes the best.
Foodesto provides quality, range and convenience, all, at the same place. To
make shopping easy and quick, a detailed and specific product categorisation
activity has been undertaken for all items listed on the website. We help
customers take informed decisions by offering a wide variety under one roof.”

Pankaj Chandra, co-founder, Foodesto, said,
“Foodesto is very concerned about ensuring a happy experience for customers. We
have worked very hard towards creating best-in-class delivery and fulfillment
through a dedicated and trained delivery team. We are very sensitive towards
dietary choices and have segregated areas for vegetarian and non – vegetarian
deli products. Moreover, our cold chain ensures that no temperature abuse takes
place during the delivery and products are cold when received.”

Vikram Khanna, co-founder, said, “Foodesto is
structured to simplify the shopping process for our consumer. Search is really
sharp and the smartphone and tablet platform is especially supportive of speedy
transactions.”

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