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Flipkart to turn focus on kids for fashion segment

  • India’s largest e-commerce company Flipkart has marked
    children as a “high focus” category in the fashion segment for the
    coming year, and announced the launch of ‘Flipkart Li’l Stars’— a store dedicated
    to children on its platform, the
    Economic
    Times
    said in a report.
    • India’s largest e-commerce company Flipkart has marked
      children as a “high focus” category in the fashion segment for the
      coming year, and announced the launch of ‘Flipkart Li’l Stars’— a store dedicated
      to children on its platform, the
      Economic
      Times
      said in a report.

    • Sales volumes of children’s clothing and accessories grew
      more than three times in the past year, contributing more than 10 per cent to
      Flipkart’s overall fashion business, expected to increase five-fold in the year
      ahead, the report said.

    • “The growing exposure of both parents and children
      towards global fashion trends and the rising income levels of the Indian
      working class are one of the key contributing factors towards the growth of the
      kids’ category,” said Rishi Vasudev, vice-president-fashion at Flipkart.
      “Toys form the most popular vertical in this category, closely followed by
      kids fashion and baby care.”

    • Flipkart said Fisher Price and Lego were the most popular
      brands in the children’s category, followed by UCB, US Polo and Disney.

    • The kids wear market in India stood at $8.3 billion in 2013
      and contributed to 20 per cent of the country’s apparel market, according to a
      report by
      Technopak. This share is
      expected to increase to 22 per cent, or $22.4 billion, by 2023.

    • For Flipkart, toys are the most in demand. Mechanical
      puzzles such as the Shengshou Mirror Cube and Rubik’s Cube were among the top
      five toys sold in 2015 on the online platform. Helicopters and remote-control
      driven cars are other favourites. Categories related to children and young
      mothers are the fastest-growing categories in India at present, according to
      Arvind Singhal, chairman of
      Technopak.

     

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