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Flipkart to invest in local game developers

  • e-commerce giant Flipkart is looking to invest in local game
    development companies, sources with knowledge of the matter told
    Gadgets360.
  •  
  • Flipkart has been speaking to Android and iOS game developers with
    an interest in investing up to $500,000 in a single company in exchange for
    stake, with its entire war chest to spend on gaming investments being a whole

    • e-commerce giant Flipkart is looking to invest in local game
      development companies, sources with knowledge of the matter told
      Gadgets360.
    •  
    • Flipkart has been speaking to Android and iOS game developers with
      an interest in investing up to $500,000 in a single company in exchange for
      stake, with its entire war chest to spend on gaming investments being a whole
      lot more, the sources said.
    •  
    • “The logic is to have a foothold in all things digital, similar
      to how Alibaba has backed KTplay,” a developer who has had prolonged
      discussions with Flipkart explained.
    •  
    • While Flipkart has yet to make such investments public, it’s not
      hard to see how this fits in with the company’s strategy of being mobile first,
      if not mobile only. From a studio’s standpoint, it perhaps paves the way for
      easier distribution and monetisation, two pain points that current channels
      such as the Google Play store and Apple’s App Store fail to solve.
    •  
    • The news of Flipkart investing in the sector is one of interest as
      it would imply focus on targeting the local market with local content. Bigger
      gaming companies like Nazara and Octro have raised funding on the promise of
      the Indian market picking up and consuming games made in the country.
    •  
    • Flipkart’s tryst with digital content hasn’t yielded results in the
      past. Barely a year after launch, it shuttered its Flyte music service. Dipping
      its toes into gaming through an investment in India-based game developers seems
      like a pragmatic way to test the waters.

     

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