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Flipkart ropes in Praseed Prasad & Sanjay Ramakrishnan of IceCream Labs

Flipkart has roped in Sanjay Ramakrishnan and Praseed Prasad
of IceCream Labs. For both of them it has been less than an year at the
ad-platform startup. Ramakrishnan will be the Senior Director and Publisher
Development and Marketing at the Indian eCommerce major and Prasad will be
Director, Agency and Partnerships for Flipkart’s ads business, reported Adage
India.

Flipkart has roped in Sanjay Ramakrishnan and Praseed Prasad
of IceCream Labs. For both of them it has been less than an year at the
ad-platform startup. Ramakrishnan will be the Senior Director and Publisher
Development and Marketing at the Indian eCommerce major and Prasad will be
Director, Agency and Partnerships for Flipkart’s ads business, reported Adage
India.

At IceCream Labs, Prasad was Chief Growth Officer and
driving the global media and agency partnerships for the media products at the
agency. And Ramakrishnan was the Co-Founder and President, responsible for the
sales, marketing and global tie-ups.

Prasad has over 15 years of experience, and was associated
with GroupM for over 10 years, where he was responsible for all digital
investments of GroupM clients. He was instrumental in driving large scale
partnerships with Google, Facebook among others and also building the supply
side for Xaxis India. Prior to Digital Trading, he set up GroupM’s Trading
Analytics division and also was heading media buying for Maxus South. He has
also worked with organizations such as Carat, Grey, FCB-Ulka.

On the other hand, Ramakrishnan has over 16 years of
experience and has previously worked as Senior VP, Marketing, Myntra. In his
career he has always held the marketing and general manager roles at various
organizations such as Vizury, Geodesic, Google, Intel, WorldSpace India, Spice
Telecom and Times of India. Prior to joining IceCream Labs, he was the
President and Country Head at Neo@Ogilvy.

 

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