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Flipkart reveals plans to become more mobile-centric

  • Indian e-commerce
    giant Flipkart will become more mobile-centric in the next two years through
    adoption of newer technologies, such as artificial intelligence and social
    networks, Chief Product Officer Punit Soni has said.
  •  
  • He said heavy discount
    on online purchase may not earn consumer loyalty and help build user base in

    • Indian e-commerce
      giant Flipkart will become more mobile-centric in the next two years through
      adoption of newer technologies, such as artificial intelligence and social
      networks, Chief Product Officer Punit Soni has said.
    •  
    • He said heavy discount
      on online purchase may not earn consumer loyalty and help build user base in
      the long run,
      Press Trust of India reported.
    •  
    • “In the next two
      years, Flipkart will become a very mobile-centric company. It will probably
      build two or three things based on some of the things you talked about like
      data and social (network) that will actually allow people to connect even more
      deeply,” Soni said.
    •  
    • The company has
      already made a beginning in adopting newer and advanced technologies to become
      more user-friendly, and is gearing up to meet demand of the ever-growing mobile
      phone user base in India.
    •  
    • “In India, you have
      probably 20 odd millions of laptops, but one billion are using mobiles… I
      have to worry about that billion people who will use the phone to buy stuff,”
      he said.
    •  
    • To a query on heavy
      discounts being offered by e-commerce portals using the funds by venture
      capitalists, he said finally only those companies which have and offer real
      value to consumers will survive.
    •  
    • “At some point,
      it (PE funds) will dry up. Those who will have real value will stand in the
      market. If I have really something to offer beyond those discounts, you will
      stay with me… The race is not actually to use discounts to get us as many
      users as possible. The race is to build something people would love even if I
      did not give discounts,” he explained.
    •  
    • Soni, however,
      refused to divulge when Flipkart expects break-even in its operations, and said
      the immediate focus is to build a better user experience.

     

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