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Flipkart promotes Ankit Nagori to chief business officer

Online marketplace Flipkart Ltd recently promoted marketplace operations head Ankit Nagori to the newly created role of chief business officer as the company seeks to accelerate its shift to a marketplace model and triple the number of third-party sellers on its platform by December.

Online marketplace Flipkart Ltd recently promoted marketplace operations head Ankit Nagori to the newly created role of chief business officer as the company seeks to accelerate its shift to a marketplace model and triple the number of third-party sellers on its platform by December.

Nagori’s earlier role was senior vice-president, marketplace. According to a Live Mint report, he will now oversee the marketplace business as well as the company’s retail and brand alliance function, which has ceased to exist on a separate basis. He will continue to report to Mukesh Bansal, head of Flipkart’s e-commerce platform.

“My key priorities this year are to drive the adoption of mobile app shopping, improve customer experience and have 100,000 sellers on the platform (from 30,000 currently),” Nagori told Live Mint. “We want to make buying much easier for customers by enabling wider product selection, offering better deals and several payment options such as EMIs across products. I will also be working closely with the product and technology teams to enable SMEs (small and medium enterprises) to increase sales and sell more intelligently on our platform.”

Nagori added in the report that the company is also working on ways to encourage direct interaction on the mobile between shoppers and its third-party sellers.In his new role, Nagori will be responsible for striking partnerships with mobile phone makers, fashion retailers and other companies. Michael Adnani, vice-president, retail and head of brand alliances, will report to Nagori.

Flipkart started out as an online book retailer in 2007 but moved to a part-marketplace model in 2013. Over the past year, it has tried to increase the pace of this shift and reduce dependence on WS Retail Pvt. Ltd, its largest seller. In 2014, Flipkart’s sales got a fillip from its exclusive partnerships with smartphone makers Motorola and Xiaomi. Now the company is also signing up with retailers such as Shoppers Stop to expand its product offering.

“We want to increase our selection for buyers and apart from continuing to partner with brands in categories such as mobile phones, fashion, home and large appliances, we will also be striking partnerships with retailers in the country this year. We want the big retailers to be sellers on our platform,” Nagori was quoted in the report as saying. 

In the past few months, Mukesh Bansal has been strengthening his management team by adding senior professionals from established firms. He hired Punit Soni and Peeyush Ranjan from Google Inc. as head of product and engineering, respectively, and recruited Saikiran Krishnamurthy from McKinsey as chief operating officer. 

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