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Flipkart partners with Mumbai Dabbawalas for last mile delivery service

E-commerce firm Flipkart has recently announced its tie-up with the Dabbawalas of Mumbai for last mile delivery to customers. According to a YourStory report, this association is an effort to explore newer delivery channels and opportunities by partnering with this unique community of experts.

E-commerce firm Flipkart has recently announced its tie-up with the Dabbawalas of Mumbai for last mile delivery to customers. According to a YourStory report, this association is an effort to explore newer delivery channels and opportunities by partnering with this unique community of experts.

The Dabbawalas, who have been transporting lunch boxes in a timely & precise manner for more than 120 years, have been an inspiration on how to conduct business without any paper or administrative back-up to keep the costs down. Top MBA colleges study their working style and timely delivery service as a case-study.

Commenting on the association, Neeraj Aggarwal, Sr. Director – Last Mile Delivery, Flipkart, told YourStory, “The Dabbawalas of Mumbai are one of the most reliable and trusted brands in the city. Their unique delivery system has been smooth, reliable and has survived the test of time—even under extreme conditions that are atypical to a city like Mumbai. We are partnering with them and leveraging this unique expertise to enhance our last mile delivery capabilities.”

During the initial stage, as a partner to eKart, the Dabbawalas (with one union at this stage) will collect Flipkart marketplace shipments from the delivery hubs and deliver it the customers- while picking their dabbas. 

Currently, a partner just for last mile deliveries, the Dabbawalas will not be interacting with the sellers at this stage. The initial pilot will be for prepaid orders – getting rolled out for COD deliveries as the association expands.

The first batch of Dabbawalas have undergone training at Flipkart’s delivery centers.  At this stage, they will be using a paper-based tracking system with the idea being to gradually train them on the usage of apps and other wearable tech.

In other news, Flipkart recently launched a crowd-sourced delivery option which aims to connect local sellers and buyers with the help of voluntary delivery personnel. This is targeted at reducing the order to delivery time-line drastically. 

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