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FlipKart launches new TV Ad campaigns

FlipKart.com has launched a new marketing campaign with a
tagline of ‘Shopping Ka Naya Address’, this campaign intends to take online
shopping to a wider audience – especially consumers from non-metros. Carrying
forward the concept of kids as adults, these ads will focus on driving home
some of the key advantages of shopping on FlipKart. FlipKart has chosen the IPL
as its launch vehicle.

FlipKart.com has launched a new marketing campaign with a
tagline of ‘Shopping Ka Naya Address’, this campaign intends to take online
shopping to a wider audience – especially consumers from non-metros. Carrying
forward the concept of kids as adults, these ads will focus on driving home
some of the key advantages of shopping on FlipKart. FlipKart has chosen the IPL
as its launch vehicle.

“So far we were addressing a target group that had already
shopped online and was aware of its nuances. Now, to further expand the
consumer base, we are going to an audience that hasn’t experienced online
shopping at all. The objective here is to build basic awareness about online
shopping, apart from reinforcing the benefit of trust & reliability,” said,
Ravi Vora, VP, Marketing, FlipKart

Kartik Iyer, CEO, Happy Creative Services, the
agency that created the campaign, said, “It’s always a challenge to do a follow
up to a campaign that’s been loved and spoken about. I think we have managed to
do that pretty well taking the experience to a new level without diluting the
message or alienating the new-to-ecommerce audience.”

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