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Flipkart introduces new web apps for easier shopping on mobile browsers

  • Flipkart has relaunched
    its mobile web business by introducing web-based apps that will potentially
    make it easier and more convenient for people to shop on mobile phone browsers,
    the
    Mint reported.
  •  
  • The company shut its
    • Flipkart has relaunched
      its mobile web business by introducing web-based apps that will potentially
      make it easier and more convenient for people to shop on mobile phone browsers,
      the
      Mint reported.
    •  
    • The company shut its
      mobile website in March, a move that was seen as a precursor to it becoming an
      app-only shopping platform. Flipkart’s Myntra unit went app-only in May. The
      two online retailers have taken the lead in trying to accelerate the customer
      shift towards shopping on smartphones by incentivizing and even forcing people
      to download their apps.
    •  
    • However, many
      customers still prefer shopping on conventional web browsers, even on mobile
      phones. Many Indians own cheap smartphones, which aren’t always conducive to
      operating bulky shopping apps, and new mobile Internet users typically use
      browsers rather than apps to shop and do other things on the Internet, the
      Mint report said.
    •  
    • Flipkart will reopen
      its mobile browser presence this month. The company has tied up with the Chrome
      and Opera browsers to introduce web-based apps that will offer a similar
      shopping experience to so-called native apps, which need to be downloaded on
      phones.
    •  
    • “Native apps
      work better than websites because they give a superior customer experience.
      Latency is lower, there’s an icon on the home screen, scrolling is faster,
      customers get notifications and so on,” Peeyush Ranjan, engineering head at Flipkart
      was quoted as saying by the
      Mint.
    •  
    • “On the mobile site,
      none of these things are possible. However, apps also have their weaknesses.
      You have to download them and you have to keep updating. Our mobile web app
      offers the benefits and superior experience of the app without the limitations,”
      he added.

     

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