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FlipKart increases minimum order value for free delivery to Rs 300

FlipKart has increased its minimum order
value eligible for availing of free home delivery from Rs 200 to Rs 300.
According to an Economic Times report, this is done to end the price
competitiveness it offered, especially in the books segment.

FlipKart has increased its minimum order
value eligible for availing of free home delivery from Rs 200 to Rs 300.
According to an Economic Times report, this is done to end the price
competitiveness it offered, especially in the books segment.

The company, in the last few months, has expanded
its portfolio adding 16 new categories such as baby care, beauty , health care,
mobile phones, electronic products and toys as it veers away from its
dependency on selling books.

“This impacts less than 15 per cent of
our customers. However, it gives us much larger efficiencies in our supply
chain and we will be to pass on more benefits to our customers after this
change. The charge for shipping for orders below Rs 300 remains same as earlier
at Rs 30,” Ankit Nagori, VP, Retail at FlipKart, has said.

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