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Flipkart backs bitter rival Snapdeal in Aamir Khan row

  • As Snapdeal faced
    flak on social media and app stores over comments by its brand ambassador Aamir
    Khan, the online marketplace distanced itself from the remarks saying it was no
    way connected with them, a view that found support from rival Flipkart.
  •  
  • Many netizens,
    enraged by superstar Khan’s views on rising intolerance in India, vented their

    • As Snapdeal faced
      flak on social media and app stores over comments by its brand ambassador Aamir
      Khan, the online marketplace distanced itself from the remarks saying it was no
      way connected with them, a view that found support from rival Flipkart.
    •  
    • Many netizens,
      enraged by superstar Khan’s views on rising intolerance in India, vented their
      frustration on social networks and deleted the e-commerce app to show protest
      against Snapdeal, reported the
      Press
      Trust of India
      . Negative comments and 1-star ratings for the e-commerce
      company flooded on Google Play and the App Store.
    •  
    • Snapdeal distanced
      itself from the remark saying the comments made by the actor were “in his
      personal capacity”, and it was in no way connected with them.
    •  
    • “Snapdeal is
      neither connected nor plays a role in comments made by Aamir Khan in his
      personal capacity. Snapdeal is a proud Indian company built by passionate young
      Indians focused on building an inclusive digital India,” Snapdeal said in a
      statement.
    •  
    • While hashtags like
      #AppWapsi and #SayNoToSnapDeal were trending, Flipkart Co-Founder Sachin Bansal
      tweeted in support of the rival.
    •  
    • “This is a
      flawed logic. Brands don’t buy into brand ambassadors personal opinions.
      @snapdeal shouldn’t face this,” Bansal wrote.
    •  
    • Khan was at the
      centre of a raging debate after he expressed “alarm and despondency”
      over the rise in incidents of intolerance in the last six to eight months in an
      interaction at a ceremony in the capital.

     

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