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Flipkart, Amazon battle to continue in 2018

Homegrown e-commerce player Flipkart and Indian unit of Amazon will continue to lock horns in 2018 as they did in the E-tailing Leadership Index, compiled by RedSeer, to grab the top spot in 2017.

Homegrown e-commerce player Flipkart and Indian unit of Amazon will continue to lock horns in 2018 as they did in the E-tailing Leadership Index, compiled by RedSeer, to grab the top spot in 2017.

According to analysts, both the e-retailers are expected to go for different strategies in 2018 to win the battle. However, they also feel that Paytm Mall may also give them tough competition by opening a third front.

Flipkart aims to penetrate more in tier II, III cities while Amazon is focused to deepen the range of offerings for its premium customers to intact its position and also open new markets.

“For the first time, we may see the market leaders following two different routes,” said Rajiv Sharma, media and Internet analyst at HSBC Securities and Capital Markets (India).

“It may be no longer about gross merchandise value but more about basics like online shoppers, repeat purchase and growth in new categories and fall in mobile,” he said in the report, titled ‘India Internet: On the way to India Ecommerce 2.0”.

Flipkart did not reply to email queries from ETon the company’s strategy for 2018.

A representative for Amazon India said, “We aim to be the ‘everything’ store, where customers can find any and all products that they are looking for,” an Amazon representative was quoted as saying by ET. On the other hand Flipkart is yet to confirm about its strategy for the new year.

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