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Finally, Flipkart goes the app-only way, will stop selling via Web from September

E-commerce
firm Flipkart is finally shutting down commerce on its website and hopping on
the app-only bandwagon.

In
a recent meeting with employees, Punit Soni, Chief Product Office, Flipkart, said
that from September onwards, Flipkart
will only sell via mobile app and their website would stop functioning, reports
the Times of India.

E-commerce
firm Flipkart is finally shutting down commerce on its website and hopping on
the app-only bandwagon.

In
a recent meeting with employees, Punit Soni, Chief Product Office, Flipkart, said
that from September onwards, Flipkart
will only sell via mobile app and their website would stop functioning, reports
the Times of India.

In
a statement, Flipkart said, “India is gradually transitioning from a
mobile first to a mobile only country. At Flipkart, we have been following a
mobile first approach and 70%-75% of our total traffic is already coming from
our mobile app.”

No
doubt, major e-commerce players like Amazon, Snapdeal and Ebay will be watching
this development closely, even as a lot of them have repeatedly assured customers
that they have no plans to enforce app-only diktat on them. These companies
believe that the customers should have the right to choose the platform on
which they wish to make the purchase.

However,
Flipkart seems to have overlooked the fact that a majority of price comparison
and product research happens on a website as its time consuming and tedious to
do so on a mobile app.

Industry
experts are unsure whether this is the right decision for the company or not.  Kunal Shah, Founder and CEO of Freecharge
questioned the App-Only strategy in his Facebook status update (without naming
Flipkart):

Interestingly,
according to a Trak.in
report
, Myntra reported a decline in 10% of sales immediately after
they went mobile-only earlier this year; despite the fact that prior to
shutting down their website, they had reported 90% of traffic and 70% of sales
from mobile.

At
present, Flipkart registers 10 million hits a day from 45 million registered
users. The company plans to double its GMV to $8 billion in 2015. Now, with
this app-only strategy, it remains to be seen whether the company achieves this
target or not?

Recently, the online marketplace announced that it plans to introduce a new ‘Image search’ feature on its mobile app. The feature is aimed at its fashion shoppers and will let them search for a product based on an image they might have seen.

 

 

 

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