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FashionAndYou enters into strategic brand alliances to offer greater benefits to its patrons

FashionAndYou
has entered into key partnerships with an array of industry-leading brands for
the benefit of its customers. Amongst the alliances formed were those with
Cleartrip, Komli, MobiKwik, AXIS Bank, PayUMoney and RechargeItNow.

Through these
strategic associations, FashionAndYou was able to pass on myriad offers to its
patrons which included cashbacks, over 15,000 holiday vouchers, shopping bonanzas
and additional discounts.

FashionAndYou
has entered into key partnerships with an array of industry-leading brands for
the benefit of its customers. Amongst the alliances formed were those with
Cleartrip, Komli, MobiKwik, AXIS Bank, PayUMoney and RechargeItNow.

Through these
strategic associations, FashionAndYou was able to pass on myriad offers to its
patrons which included cashbacks, over 15,000 holiday vouchers, shopping bonanzas
and additional discounts.

Manav Narula,
General Manager – Marketing said, “Since the beginning of this year, we have
partnered with a number of top brands for extremely exciting promotions. This
is our way of rewarding patrons for their continued loyalty and for making us
their preferred online shopping destination. Going forward, we will continue to
tie up with companies that offer stellar products as well as payment services
so that our customers get the maximum bang out of their buck by shopping with
us.”

In January,
FashionAndYou and Cleartrip gave customers a chance for a free weekend getaway
by simply shopping for their favourite products on the platform. Over 15,000
coupons were distributed in just three days. Komli organised the India Shopping
spree wherein FashionAndYou customers could avail of an additional 20% off
leading to 7,000 transactions in 72 hours.

The website also
tied up with payment partners such as AXIS Bank, MobiKwik and PayUMoney which
drove greater registrations for the mobile wallet companies and higher
transactions for the bank. Customers could enjoy cashbacks of up to 15% and
shopping vouchers worth Rs.150 on using these platforms. All these
initiatives have been undertaken by FashionAndYou to foster a stronger
emotional connection with customers and to further enhance brand loyalty.        

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