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Fashion product discovery site LimeRoad raises $30 mn in Series C from Tiger Global, others

New Delhi-based LimeRoad, which lets users create and share collages of fashion product, recently raised $30 million in series C funding round led by Tiger Global, with participation from Lightspeed Venture Partners, and Matrix Partners India.

All three venture firms are returning investors and took part in LimeRoad’s $15 million series B in May 2014, reports TechCrunch. This brings the total LimeRoad has raised so far to $60 million.

New Delhi-based LimeRoad, which lets users create and share collages of fashion product, recently raised $30 million in series C funding round led by Tiger Global, with participation from Lightspeed Venture Partners, and Matrix Partners India.

All three venture firms are returning investors and took part in LimeRoad’s $15 million series B in May 2014, reports TechCrunch. This brings the total LimeRoad has raised so far to $60 million.

Last week, rival Roposo raised $5 million in Series A round that was also led by Tiger Global.

LimeRoad enables its users to create outfit collages by picking items from different online stores. Then the most popular “scrapbooks,” as LimeRoad calls them, are ranked using an algorithm and suggested to other users. Shoppers can purchase and pay for products from different vendors directly on LimeRoad.

The site claims its users have posted more than 1.5 million scrapbooks so far, with 100,000 scrapbooks made per day. LimeRoad says this represents a 100 times increase in user activity in less than one year.

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