Top News

Fashion ecommerce site Fashionara.com raises funding from Helion and Lightspeed

Fashionara.com, an ecommerce platform for fashion and
lifestyle products has received an undisclosed amount of funding from venture
capital firms Helion Venture Partners and Lightspeed Venture Partners. Fashionara
founded by is Arun Sirdeshmukh, former CEO of Reliance Trends, the apparel
retail chain from Reliance Retail.

Fashionara.com, an ecommerce platform for fashion and
lifestyle products has received an undisclosed amount of funding from venture
capital firms Helion Venture Partners and Lightspeed Venture Partners. Fashionara
founded by is Arun Sirdeshmukh, former CEO of Reliance Trends, the apparel
retail chain from Reliance Retail.

According to this DNA report, Sirdeshmukh left Reliance in
March 2012 and was joined by Darpan Munjal, a former Sears Holdings Corporation
veteran as co-founder and director in the company, Fashionara Enterprises. Munjal,
who founded portals like Sears.com (annual turnover: $1.2 billion) and
Kmart.com in the US is overseeing the venture’s technological operations, user
experience and online marketing.

Besides, six executives, including former CFO of Heinz,
Phaneendra Burli, former vice president-engineering at Tavant Technologies,
Vikas Agarwal, and former Bharti Walmart apparel head Animesh Kumar, are part
of the core team at Fashionara.

“For the first year or two, we will use the
funds to build a robust business. Beyond that, we will need more investments, a
second round or even third. Having done four start-ups, I feel start-ups are in
my blood. Ecommerce space is very interesting and something I had been studying
for years. We genuinely believe we can change a few things in the way people
are shopping for fashion. We want to build what could be the most admired
e-fashion business. If things are done right, this could be many-hundred crore
business,” Sirdeshmukh said.

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close