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Fashion ecommerce firm Rock.in raises funding from Partech International

Mumbai-based fashion ecommerce company Rock.in
has received an undisclosed funding from Partech International. Rock.in claims
to have operational licenses top European and US brands such as Calvin Klein,
DKNY, FCUK, Just Cavalli and others. The funding comes from Partech
International which is based in Paris and usually invest in early and mid-stage

Mumbai-based fashion ecommerce company Rock.in
has received an undisclosed funding from Partech International. Rock.in claims
to have operational licenses top European and US brands such as Calvin Klein,
DKNY, FCUK, Just Cavalli and others. The funding comes from Partech
International which is based in Paris and usually invest in early and mid-stage
companies that do business in internet, ecommerce, social and digital media.

The investment will be used for scaling up operations
in India, bringing new brands to the platform and building the team. The
startup is also intending to beef up logistics, customer care, editorial
content, marketing and technology.

Rock.in was founded in May, 2012 by Aashish
Puri and Suraj Sharma. Rock.in currently has one warehouse in Mumbai. They
offer a delivery time of 10 days for products shipped from abroad and 24-48
hours for products already available in India. It is currently delivering to 90
cities and claims that 50 per cent of the business comes from tier II and tier
III cities.

The company has a team of 40 and they intend to
grow upto 75 by the end of 2012. They are also looking to set up offices in
Delhi and Bangalore. As per information provided, Rock.in has an average
transaction value of Rs 3,000 and their site is getting up to 25,000 hits every
day, of which 0.3-0.5 per cent convert into customers. Implying a gross revenue
of Rs 1.8 lakh daily or around Rs 50 lakh a month.

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