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Facebook updates news feed to display articles users spend more time on

Facebook’s mission to show users more of the content that
mattered to them by factoring in the time they spent viewing a post — whether
actually clicked through to linked content, or not, got another push by way of
bringing two additional tweaks to its News Feed algorithm: time spent viewing
and page post diversity, reported TheNextWeb.

Facebook’s mission to show users more of the content that
mattered to them by factoring in the time they spent viewing a post — whether
actually clicked through to linked content, or not, got another push by way of
bringing two additional tweaks to its News Feed algorithm: time spent viewing
and page post diversity, reported TheNextWeb.

The first change will help eliminate clickbait and bad
content by quantifying quality links. The change appears to be a mobile-first
solution, as the announcement only states that Facebook will measure the time
spent looking at Instant Articles or those within the mobile browser added the
TNW report.

With this change, users can better understand which articles
might be interesting to them based on how long they and others read them, so
users will be more likely to see stories they’re interested in reading. This
change only factors in the time people spend reading an article regardless of
whether that time is spent reading an Instant Article or an article in the
mobile web browser.

Facebook also said in their
blogpost that users enjoy reading articles from a wide range of publishers, that led
them to tweak the algorithm for greater diversity of page posts. So Facebook
with second of the tweaks, will reduce how often people see content
back-to-back, or in short order, from the same page.

For most pages, the content is spread out enough to where
this shouldn’t be much of a problem, but for those that post several updates in
a few minutes, it could lead to some of the content not being seen. For its
part, Facebook wants to assure publishers that this shouldn’t bring about any
significant changes” to their referral traffic, concluded the TNW report.

 

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