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Facebook unveils Lead Ads in India, extends it to advertisers globally

  • Facebook has
    announced that Lead Ads, which simplify the mobile signup process, are now
    available to 100 per cent of advertisers globally,
    exchange4media said
    in a report.
    • Facebook has
      announced that Lead Ads, which simplify the mobile signup process, are now
      available to 100 per cent of advertisers globally,
      exchange4media said
      in a report.

    • Image result for facebook
    •  
    • Lead ads
      helps businesses connect with people interested in getting more information
      from them, in a privacy conscious way. When someone clicks on a lead ad, a form
      opens with the person’s contact information automatically populated, based on
      the information they share with Facebook, like their name and email address.
    •  
    • “Lead ads
      remove the hassle of filling out forms on a mobile device, making it easier
      than ever for people and businesses to connect. Advertisers who tested lead ads
      saw amazing performance, including significant reductions in cost-per-lead for
      their campaigns. We are thrilled to make lead ads globally available and
      introduce new features such as CRM integration,” said Paresh Rajwat, product
      manager, Facebook.
    •  
    • In a
      blogpost titled ‘Lead Ads: Connecting People with Businesses in Just Two Taps’,
      Facebook said, “These days, people expect to be able to do everything from
      their phones. Mobile phones are where people communicate and discover the
      things they like, but historically, it’s been difficult for people on mobile to
      signal to businesses that they want to learn more about their products or
      services. That’s why a few months ago we announced that we were testing a new
      solution called leads ads that gives people a quick and privacy-conscious way
      to sign up to receive information from businesses, like newsletters, quotes and
      offers. Now leads ads are available to advertisers everywhere with a host of
      additional features that make signing up for business information easy for
      people and more valuable for businesses.”
    •  
    • Lead ads
      help many types of businesses connect with the people interested in their
      products and services, the blogpost said, adding, a bookstore could use leads
      ads to promote a book on pre-sale, while an automaker could encourage people to
      get a quote on a car.

     

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