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Facebook to Sell Ads on Tumblr

  • Yahoo is reportedly in talks with Facebook about an advertising partnership that would allow the social networking site to sell ads on Tumblr, reported Adage.

    • Yahoo is reportedly in talks with Facebook about an advertising partnership that would allow the social networking site to sell ads on Tumblr, reported Adage.


    • Citing a report in The Information website, Adage report said that Yahoo is considering a deal with Facebook that would allow the social network giant to sell ads inside Tumblr’s mobile app. The deal would enable sales through Facebook Audience Network, a new offering form Facebook that allows advertisers who already work with the company to sell ads that also run outside the network on other sites.


    • Yahoo already has a number of ad-sales deals with outside parties, including a three-year, search-related ad deal that it signed with Google in October last year. It also has a deal with Microsoft that allows Yahoo to share in the revenue for ads that run on Microsoft properties, added the report.


    • Yahoo had acquired microblogging website Tumblr in 2013 for $1.1 billion.


    • Yahoo is doing away with the integration of Tumblr into Yahoo’s existing sales operation, and building a dedicated sales team of its own again.

     

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