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Facebook to ramp up video viewing features

  • Facebook has
    said it is testing an array of features aimed at getting people to watch more
    videos at the leading social network,
    Agence
    France-Presse
    reported.
  •  
  • The new
    tools come in a growing challenge to YouTube, which would be sidestepped as

    • Facebook has
      said it is testing an array of features aimed at getting people to watch more
      videos at the leading social network,
      Agence
      France-Presse
      reported.
    •  
    • The new
      tools come in a growing challenge to YouTube, which would be sidestepped as
      viewers flit between videos at Facebook.
    •  
    • “Video
      has continued to grow on Facebook,” vice president of product management
      Will Cathcart said in an online post. “It has become an integral part of
      how people around the world discover, watch and share videos they care about
      every day.”
    •  
    • A suggested
      videos feature being tested in Facebook’s application for iPhones displays rows
      of related snippets after someone views a clip from News Feed.
    •  
    • “We’re
      pleased with initial results, which show that people who have suggested videos
      are discovering and watching more new videos,” Cathcart said. “We’ve
      now rolled out suggested videos to most people on iPhone globally, and are
      starting to test ads within the experience.”
    •  
    • Facebook has
      begun testing the suggested video feature on Web browsers, and planned to do
      the same with its application tailored for smartphones powered by Google-backed
      Android software.
    •  
    • The
      California-based social network said it is also testing a way for people to
      watch video in a floating box on screen while they multitask at Facebook,
      according to Cathcart.
    •  
    • Also getting
      a trial run was a “save” button that would let people squirrel videos
      away for later viewing, and a dedicated stage at Facebook for video viewing.
    •  
    • “We’ll
      be testing this with a small number of people now, so this isn’t something most
      people will see on Facebook right away,” Cathcart said.
    •  
    • “We
      look forward to seeing how people use it to discover, watch and share videos
      with their friends.”

     

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