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Facebook ties up with Indian ad-tech firm Tookitaki

In a first of its kind of association with an Indian
startup, Facebook has tied up with ad-tech company Tookitaki to help brands in
digital marketing and advertising, the Economic
Times
reported.

 

In a first of its kind of association with an Indian
startup, Facebook has tied up with ad-tech company Tookitaki to help brands in
digital marketing and advertising, the Economic
Times
reported.

 

Image result for Tookitaki

 

Facebook is also looking at associating with more
Indian companies in future to help e-commerce brands take to social networking.

“India is a focus area for us and the e-commerce
industry is our current priority. We will look for partners who can create more
value for the industry. We will also identify more industries which can be
priority for us,” said Kiran Raghavan, regional manager for preferred
marketing developer at Facebook.

Raghavan said his team is working in close
association with Facebook’s sales team in India to identify more such firms.

Tookitaki, which was
founded in 2013 by Abhishek Chatterjee, also provides data analysis and
predictions about customer behaviour, marketing, and product sales to brands

 

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