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Facebook tests new mobile advertising format, updates Conversion Lift tool

  • Facebook has started testing what it terms as a new ‘immersive
    mobile’ advertising format, which appears like sponsored posts in the News Feed,
    but offers a variety of other multimedia options.
  •  

    • Facebook has started testing what it terms as a new ‘immersive
      mobile’ advertising format, which appears like sponsored posts in the News Feed,
      but offers a variety of other multimedia options.
    •  

    •  
    • The world’s largest social network company, in a blog post,
      said that the new format when tapped, opens full screen and allows the viewer
      to flip and scroll through text, photos, videos and other content. It looks
      like an alternate version of a brand’s website, but will load quicker and be
      more interactive.
    •  
    • For now, however, the ads will only appear on Facebook’s
      iPhone and iPad apps. The new format was unveiled at Cannes Lions earlier this
      year.
    •  
    • Facebook also announced updates to its Conversion Lift
      measurement tool, which was launched in January to help marketers better
      understand the additional business their Facebook ads drive.
    •  
    • “The updated Conversion Lift measurement tool helps
      advertisers make more informed marketing choices, so they can continue to grow
      their business. Conversion lift studies can now be set up to measure lift
      across purchase channels, like stores, websites and apps, so advertisers can
      get a holistic view of their ad performance,” the blog post said.

     

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