Top News

Facebook rolls out new ad products, aiming to attract TV revenue

  • Facebook has
    introduced a slate of new advertising products, most of which are aimed at
    luring television advertisers onto the 1.5-billion user social network,
    Reuters said in a report.
    • Facebook has
      introduced a slate of new advertising products, most of which are aimed at
      luring television advertisers onto the 1.5-billion user social network,
      Reuters said in a report.
    •  
    • Image result for facebook
    •  
    • The
      advertising options, a majority of which will also be available on Facebook-owned
      Instagram, are designed to take advantage of the social network’s strengths on
      mobile devices.
    •  
    • Facebook is
      trying to convince advertisers, especially those who use video, that their
      dollars will be better spent on mobile platforms rather than on TV as users,
      especially the youth, spend more time on their phones than watching television.
    •  
    • “We
      want to be the single-most important platform for all businesses,” said
      Carolyn Everson, Facebook vice president for global marketing solutions.
    •  
    • The rollout
      of new products comes ahead of New York City’s 12th Advertising Week, which
      runs from Monday to Friday, gathering the world’s largest advertisers and
      companies. Facebook has also announced that it has 2.5 million active
      advertisers in total, up from 2 million in February.
    •  
    • Digital
      video advertising spending is growing rapidly, projected to increase 13 percent
      to nearly $15 billion by 2019, according to eMarketer. Television ad spending,
      by comparison, is expected to grow 2 percent in the same time period to $78
      billion.
    •  
    • On
      television, advertisers can buy ads based on how many people they will reach,
      an approach Facebook has adopted to ease the transition between television
      spending and digital spending.
    •  
    • In addition,
      it can target highly specific audiences, such as women aged 18 to 35 years old
      who have shopped on a specific website, which TV cannot do.
    •  
    • Among the
      new products are “brand awareness” ads, which aim to reach a large
      number of people to promote a company’s name and brand, such as Coca Cola.
    •  
    • Advertisers
      will also be able to poll users on mobile phones about whether they saw an ad –
      a feature that used to be available only on desktop computers, and they can use
      a format that allows them to display multiple videos at once that users can
      scroll through.

     

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close