Social networking giant Facebook has decided to renovate its news feed to focus more on personal posts after it received feedback from community that public content (text or video) — posts from businesses, brands and media — is crowding out the personal moments.
“We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness,” reads a Facebook post by Mark Zuckerberg.
The flooding of content has shifted away from the most important thing Facebook can do — help us connect with each other.
“We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being. So we’ve studied this trend carefully by looking at the academic research and doing our own research with leading experts at universities,” added he.
The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.
Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.
The Facebook initiated such changes in last year only, but it will take months for this new focus to make its way through all its products. The first changes users will see will be in News Feed, where user can expect to see more from your friends, family and groups.
“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”
“At its best, Facebook has always been about personal connections. By focusing on bringing people closer together — whether it’s with family and friends, or around important moments in the world — we can help make sure that Facebook is time well spent,” concluded Zuckerberg.