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Facebook plans to natively host news sites’ content

Social
Networking giant Facebook is reportedly planning to start natively hosting
content from news organizations.

According to the
New York Times report, Facebook has been quietly
holding talks with at least six media companies about hosting their content
inside Facebook rather than making users tap a link to go to an external site.

Social
Networking giant Facebook is reportedly planning to start natively hosting
content from news organizations.

According to the
New York Times report, Facebook has been quietly
holding talks with at least six media companies about hosting their content
inside Facebook rather than making users tap a link to go to an external site.

Facebook intends
to begin testing the new format in the next several months, reports the New
York Times, citing sources with knowledge of the discussions. The initial publishing
partners could include The New York Times, BuzzFeed and National Geographic, The
Huffington Post, The Times, among others.

In a bid to make the proposal more attractive to publishers,
Facebook has reportedly discussed ways for publishers to make money from
advertising alongside the content.

Currently, news articles on Facebook are linked to the
publisher’s own website, and open in a web browser, typically taking about
eight seconds to load. Facebook thinks that this is too much time, especially
on a mobile device, and that when it comes to catching the roving eyeballs of
readers, milliseconds matter. The company is also discussing other ways to hasten
delivery of their articles.

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