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Facebook plans to make sharing GIFs in Messenger easier

Social media
network Facebook recently unleashed a series of GIF apps from
third-parties which work inside Messenger, as part of its Messenger
platform initiative.

According to a TechCrunch
report, the company is now going beyond that with a series of pilots that
bring GIFs right into Messenger without those apps.

Social media
network Facebook recently unleashed a series of GIF apps from
third-parties which work inside Messenger, as part of its Messenger
platform initiative.

According to a TechCrunch
report, the company is now going beyond that with a series of pilots that
bring GIFs right into Messenger without those apps.

Facebook is reportedly
testing a dedicated GIF button which allows users to find and send moving
images in two taps, which is easier than the current setup that requires users to
download and use a dedicated app in addition to Messenger just to share
content.

The GIF button,
which began appearing last week to some of Messenger’s 700 million monthly active
users, skims a number of trending GIFs from Giphy and Riffsy — the two
companies that produced dedicated apps for Messenger.

Once sent, the
GIFs include a link to download either GIF for Messenger (Riffsy) or Giphy for
Messenger.

“GIFs have seen success as a rich media format
within Messenger,” a company spokesperson told TechCrunch. “With this feature,
we’re testing various ways to make it even easier to send great content — like
GIFs — with just a few taps.”

The GIF button
is an obvious way to juice up the use of GIFs — and potential downloads of
those GIF apps — and the company is also testing another pilot with an
integrated GIF search option. First spotted by Mashable, this experiment — which is
reportedly live with a selected number of users in Canada — allows users
look up GIFs from Giphy, Riffsy and stickers within the space where
they type messages to friends.

These two
integrations are tests at this point, which means there’s no guarantee that
either will roll out to all Messenger users. That said, they do show
that Facebook is keen to get you sharing more multimedia inside your chat
sessions.

Recently, Tumblr
launched a GIF search engine and a dedicated GIF site in recent
weeks, Twitter introduced GIFs last year and made them autoplay this
summer.

In other news, Facebook is working
on
 delivering internet globally via a bunch of drones,
satellites and lasers. According to founder Mark Zuckerberg internet signals
will be beamed down from a plane or a satellite flying overhead, which will
communicate to earth using accurate lasers to transfer data.

In 2014, Facebook
had acquired the UK
based aerospace company Ascentra to help it build connectivity aircraft.
Ascentra had previously built the early versions of Zephyr, an unmanned
solar-powered aircraft.

 

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