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Facebook official says Free Basics could be open to advertising for revenue

  • Facebook’s ambitious
    Internet.org (Free Basics in India)
    program may be open to exploring advertising avenues for revenue at a later
    date, Internet.org vice-president Chris Daniels has said.
  •  
  • “While we
    haven’t found any business model where ad revenue could pay for people’s access
    to the Internet (look at Facebook’s revenue, its far, far less than revenue
    operators receive from data charges), if there is a way that we can do so, then

    • Facebook’s ambitious
      Internet.org (Free Basics in India)
      program may be open to exploring advertising avenues for revenue at a later
      date, Internet.org vice-president Chris Daniels has said.
    •  
    • “While we
      haven’t found any business model where ad revenue could pay for people’s access
      to the Internet (look at Facebook’s revenue, its far, far less than revenue
      operators receive from data charges), if there is a way that we can do so, then
      we want to be able to explore that in the future,” Daniels said in a
      keenly-followed
      Reddit Ask Me Anything.
    •  
    • Under Free Basics,
      telcos and developers can tie up with Facebook by complying with certain tech
      standards. The services of these developers are then offered without any charge
      for data consumption to end users.
    •  
    • “The difference
      with Free Basics is that we wanted to offer a program that gave people
      permanent access to a set of free basic services – so that the services were
      there for them when they were ready to come online – rather than something that
      was promotional or where they might use their MB allotment, and then the
      services weren’t there when a person needed them,” he explained.
    •  
    • Admitting that India was a
      “challenging” market owing to the resistance it had shown to the
      program, Daniels said that the country’s reaction prompted the program’s
      rechristening earlier this year.
    •  
    • “It was good
      feedback. We’re always open to good feedback,” he added.

     

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