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Facebook launches Instant Articles in India

  • Facebook has extended
    its Instant Articles feature to Android devices in India, a service that was so far available
    only on American and European iPhones.
  •  
  • Instant Articles
    embeds the content from five local publishers to Android users’ news feed, so
    that they can read the articles faster and with better quality. The fresh and

    • Facebook has extended
      its Instant Articles feature to Android devices in India, a service that was so far available
      only on American and European iPhones.
    •  
    • Instant Articles
      embeds the content from five local publishers to Android users’ news feed, so
      that they can read the articles faster and with better quality. The fresh and
      sleek content also includes listenable audio captions, maps and auto-play
      videos.
    •  
    • According reports, the
      first five publishers that will contribute to Facebook India’s feed
      are: The Indian Express, India Today, Hindustan Times, Aaj Tak and The Quint.
      More content producers are in talks with Facebook for next year.
    •  
    • Andy Mitchell,
      director for news and global media partnerships at Facebook, stated that the
      varied publishing ecosystem is a challenge for the company and everyone in his
      team was “excited” to see how the public and media will react to the
      launch.
    •  
    • “We at Facebook
      are really excited to be rolling out Instant Articles in India…,” Mitchell said.
    •  
    • The presence of Instant
      Articles started in the US
      with nine publications and the number extended to 20 in the meantime. Two of
      them – Spiegel and Bild – are German, while the rest are British or American.
    •  
    • “India… is a
      heavy Android user market. Besides, Android is designed to be fast,”
      Michael Reckhow, Facebook’s product manager for Instant Articles, was quoted as
      saying by the
      Mint.
    •  
    • Reckhow added that
      the optimized Android service will make reading a speedy and pleasant
      experience.

     

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