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Facebook hints at facilitating ticket selling in future

  • Facebook is
    contemplating letting companies sell concert tickets directly through its
    platform,
    BuzzFeed reported.
  •  
    • Facebook is
      contemplating letting companies sell concert tickets directly through its
      platform,
      BuzzFeed reported.
    •  

    •  
    •  “Reducing the friction for buying a ticket is
      something that we think would be pretty interesting to do eventually,” Product
      Manager Aditya Koolwal said. “That’s definitely a very interesting thing that
      we’re waiting for the right time for,” he added.
    •  
    • Facebook is
      becoming a surrogate channel for companies to reach customers on mobile, as
      they spend more time on smartphones and tablets, instead of on desktops.
    •  
    • Concerts and
      cultural events are inherently social — Facebook already has band pages, where
      concert information can be posted — so big ticketing companies might view
      Facebook as an especially useful channel to reach concert-goers, and allow them
      to complete the full purchase, from discovery to checkout.
    •  
    • Koolwal said
      Facebook’s events platform was also being revamped to become more
      public-event-friendly. Part of this revamp includes notifications about when
      bands or venues schedule new events in the neighborhood.
    •  
    • The social
      media giant is already collecting debit card information within its Messenger
      product (for money transfers), and is opening up a new world of on-platform
      commerce with the shops it’s facilitating via Pages. Tying those ticket
      notifications to an in-Facebook ticket selling system should not be a difficult
      next step, feel tech experts.

     

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