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Facebook expands ‘Instant Articles’, partners with 350 global media outlets

  • Facebook has
    said it signed up 350 global media partners, including from India, for its
    ‘Instant Articles’ service as it expanded the programme to Android devices, the
    Agence France-Presse reported.
  •  
  • The service
    • Facebook has
      said it signed up 350 global media partners, including from India, for its
      ‘Instant Articles’ service as it expanded the programme to Android devices, the
      Agence France-Presse reported.
    •  
    • The service
      launched this year for Apple devices allows users to quickly view news articles
      which are hosted on the fast network of the world’s biggest social network.
    •  
    • “We’ve been
      beta testing Instant Articles for Android with a small group of people on
      Facebook for several weeks, and as we saw on iPhone, the faster, richer reading
      experience inspires people on Android to share Instant Articles with their
      friends more often than they do with standard web articles,” said Facebook
      product manager Michael Reckhow.
    •  
    • “More than
      350 publications around the world have already joined the Instant Articles
      program to date, and more than 100 are already publishing daily — with more
      joining each day.”
    •  
    • Some of the
      publications joining the service include the Straits Times of Singapore; India
      Times, France’s Le Parisien and Paris Match; Germany’s Spiegel; Britain’s
      Guardian, Telegraph and Daily Mail; La Nacion of Argentina and dozens of US and
      Canadian news outlets.
    •  
    • Facebook
      says the articles are loaded for viewing 10 times faster than on standard
      connections.
    •  
    • Some
      analysts have expressed concern that Facebook’s programme and similar offerings
      from Google and others could mean media organisations lose control of their
      audiences and content.
    •  
    • The media
      groups get full revenues from all ads they sell related to the articles, and
      split revenues from ads sold by Facebook.

     

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