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Facebook emerges as most popular social networking site in India

According to a study by web analytics firm comScore, Facebook.com grabbed the number one ranking among social networking sites in India for the first time in July 2010 with 20.9 million visitors, up 179 per cent, as compared to 7.47 million a year ago. Google-owned Orkut ranked second with 19.9 million visitors (up 16% versus a year ago), followed by BharatStudent.com with 4.4 million visitors.

According to a study by web analytics firm comScore, Facebook.com grabbed the number one ranking among social networking sites in India for the first time in July 2010 with 20.9 million visitors, up 179 per cent, as compared to 7.47 million a year ago. Google-owned Orkut ranked second with 19.9 million visitors (up 16% versus a year ago), followed by BharatStudent.com with 4.4 million visitors.

Twitter.com had the highest rate of growth among the top five social networking sites, increasing 239 per cent to 3.3 million visitors. Yahoo owned two of the top ten social networking sites: Yahoo Pulse (3.5 million visitors) and Yahoo Buzz (1.8 million visitors). LinkedIn.com and Ibibo.com attracted 3.26 million visitors and 2.96 million visitors respectively in July 2010.

The study further reveals that more than 33 million internet users age 15 and older in India visited social networking sites in July 2010, representing 84 per cent of the total internet audience. India now ranks as the seventh largest market worldwide for social networking, after US, China, Germany, Russian Federation, Brazil and UK. The total Indian social networking audience grew 43 per cent in the past year, more than tripling the rate of growth of the total internet audience in India.

“The social networking phenomenon continues to gain steam worldwide, and India represents one of the fastest growing markets at the moment,” Will Hodgman, executive vice president, Asia-Pacific, comScore, has said. “Though Facebook has tripled its audience in the past year to pace the growth for the category, several other social networking sites have posted their own sizeable gains.”

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