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Facebook allows Google to ‘deep link’ app in mobile search results

  • Facebook has started
    allowing Google to “crawl and index its mobile app” in its mobile
    search results to show publicly available information,
    Gadgets360 reported.
  •  
  • This means Facebook
    for Android users would now be able to directly jump to the relevant page

    • Facebook has started
      allowing Google to “crawl and index its mobile app” in its mobile
      search results to show publicly available information,
      Gadgets360 reported.
    •  
    • This means Facebook
      for Android users would now be able to directly jump to the relevant page
      inside the app from Google’s mobile search results.
    •  
    • “When people
      search for public Facebook content on the mobile web, those who use Facebook
      for Android can now click through and go straight to the Facebook app,” a
      Facebook spokeswoman told the
      Wall Street
      Journal
      , news that was also confirmed by an Alphabet spokesperson to the
      publication.
    •  
    • Google had introduced
      App Indexing earlier this year for Android apps, then later this year for iOS
      apps. This allowed users to access information from search results and ‘deep
      links’ within apps that had been indexed by Google. While the service initially
      began with only a few app partners, it was soon opened out to all developers
      who wanted their apps indexed.
    •  
    • Until now, Google
      mobile searches for publicly-available Facebook information showed results that
      led users to the Facebook mobile website. Now, those users who have the
      Facebook for Android app installed on their phones or tablets will be taken
      straight to the page on the Facebook app.
    •  
    • Those worried that
      Google now has even more information available on users should note that Google
      does not have access to content that requires user log-in or is private. For
      that content, users would need to use social media giant’s recently updated
      Facebook Search service. The Google search results are only restricted to publicly
      shared content.
    •  
    • The agreement is
      expected to benefit both Facebook and Google. While the social network would
      now see Google search users spend more time within the Facebook app, Google has
      made its mobile search feature more attractive to users. 

     

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