Food technology firm Faasos is pulling all stops to promote its brand new upgraded mobile application through the campaign, ‘We got your food.
Food technology firm Faasos is pulling all stops to promote its brand new upgraded mobile application through the campaign, ‘We got your food. You got our app?’ The ad campaign was recently launched and is being promoted expansively across social media platforms like Twitter and Facebook, print media and radio to intensify its reach across multiple cities.
Faasos ad campaign lime lights the ground-breaking features of the mobile app that enable patrons to track their orders in real-time, do cashless payments, order meals anytime and relish the delectable varieties daily. The crux of the communication is based on the idea that it satiates their hunger in the least possible time and in the best possible way.
The campaign also brings to light the feature of Faasos wallet that can help foodies in storing cash, which can be utilised for doing cashless payments, during a money crunch. On downloading the mobile app of Faasos, patrons can avail Rs 100 in their wallet.
Spokesperson Revant Bhate, Co-founder and Head of Marketing, Faasos commented, “We are receiving tremendous response from all media verticals for our unique campaign. It is encouraging to know that the mobile application has garnered great attention from scores of people, who love the app, its unmatched convenience and hassle-free food-ordering procedure. What lured our patrons even more was the wallet feature of the app that lets them go cashless while placing orders. We are enthused with the response and have high hopes that the campaign will elevate our brand salience and help us fortify our footprint in the food-technology landscape of the country.”
As part of the campaign, Faasos ran a #WeGotYourFood contest, wherein, tweeps who downloaded the mobile app were asked to replace their Twitter display picture with that of Faasos and tweet #WeGotYourFood. 27 lucky winners will be gifted movie vouchers for their tweet-support.
Incorporated in 2011, Faasos’s forte lies in speedy and seamless delivery of quality food, high in taste. As the only vertically integrated food business in the country, Faasos owns and technologically operates all the three important aspects of a ‘Food on Demand’ business, viz. ordering (the most convenient ordering app in the country), distribution (availability of food across different cities) and fulfillment (delivery through the company’s own logistics or delivery boys).
Series A from Sequoia Capital in 2012 and Series B led by Sandeep Murthy backed Lightbox Ventures in 2015, has assisted Faasos in its expansion plans significantly. Faaso’s aims to become the best-in-class ‘Food on Demand’ business in the country, with the apropos tagline ‘Leave Food to Us’.