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eYantra launches e-commerce portal Foostor.com

Hyderabad-based brand merchandising and corporate gifting solutions company eYantra has launched an e-commerce portal Foostor.com that offers a range of products under different categories such as electronics, home appliances, mobiles and digital cameras. Foostor.com also has exclusive online shopping stores for brands like Videocon, Mitashi, Ferns N Petals and Jagdamba Pearls.

Hyderabad-based brand merchandising and corporate gifting solutions company eYantra has launched an e-commerce portal Foostor.com that offers a range of products under different categories such as electronics, home appliances, mobiles and digital cameras. Foostor.com also has exclusive online shopping stores for brands like Videocon, Mitashi, Ferns N Petals and Jagdamba Pearls.

“Foostor’s focus is on creating a simple web product, together back it up with a friendly customer service and build transparency and trust with users to an extent of accepting mistakes when they happen. Similar would be our effort to strengthen relationships with all partners we work with,” Pravin Jadhav, business head, Foostor.com, has said.

Phani N Raj, managing director, eYantra, has added, “Moving to consumer business was a natural extension to eYantra. It gives us an opportunity to bring forward and leverage on our B2B (business-to-business) partnerships with existing brands on to a B2C (business-to-consumer) front with Foostor.”

eYantra recently closed a $3.1 million Series-A funding from venture capital firms VentureEast and Argonaut to boost its expansion plans. A member of International Gift Council (IGC), eYantra has offices in major cities in India and a sales office in US. The company has a team-strength of around 250 employees and registered a turnover of around Rs 35 crore for the March 31, 2009 ended year.

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