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Expedia unveils its integrated campaign; claims 200% YoY growth in transactions

Online Travel Company, Expedia has launched its 360 degree advertising campaign in India.  Conceptualized by Lowe Lintas, the campaign is aimed at igniting the hunger for travel amongst its audience. The campaign hinges on this central theme and has been rolled out nationally across print, digital, radio and television mediums.

Online Travel Company, Expedia has launched its 360 degree advertising campaign in India.  Conceptualized by Lowe Lintas, the campaign is aimed at igniting the hunger for travel amongst its audience. The campaign hinges on this central theme and has been rolled out nationally across print, digital, radio and television mediums.

Manmeet Ahluwalia, Head – Marketing, Expedia India said, “Our campaign is based on the insight that other people’s travel is always a trigger for you to travel. There was a time people travelled to see new places; today the choice of destination is heavily influenced by the ‘talk value’ on social media platforms. The campaign is focused mainly upon neo travelers from tier 1 cities” he said.

The company has claimed 200 per cent year-on-year growth in transactions at Expedia.co.in from Q1 2011 to Q1 2013. It also added that double digit growth in transactions and triple digit growth in standalone hotel bookings has been observed in the past few months.  Expedia has a marketing outlay of 50 crore in 2013.

Expedia claims to offer inventory featuring more than 2, 00,000 hotels, and 7, 000 holiday activities across the world. It has also tied-up with airline AirAsia to offer low cost packages for SEA region.

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