by Satrajit Sen
by Satrajit Sen
Delhi-based Adsert Web Solutions (the exchange4media group) has launched samachar4media.com, a Hindi language online news portal that aims to cover the Hindi language media, advertising, marketing and public relation industry in India. In addition to exchange4media.com, the group publishes a weekly magazine â€˜impactâ€™, a monthly marketing magazine â€˜Pitchâ€™, and two consumer magazines in the domain of real estate and franchising — â€˜Realty Plusâ€™ and â€˜Franchise Plusâ€™, respectively.
â€œHindi language media is huge in India and our objective was to evangelise the Hindi media players. Publications like Dainik Bhaskar and Dainik Jagran have huge revenues and market capitalisations. So, in the 10th year of exchange4media.com, we wanted to give back to the industry samacahr4media.com, which, we believe, will improve the positioning as well as the standards of Hindi journalistic products in the country,â€ Anurag Batra, chairman and editor-in-chief, exchange4media group, has told AlooTechie.
According to Anurag Batra, samachar4media.com will cover news from all Hindi media markets in India including Uttar Pradesh, Bihar, Madhya Pradesh, Himachal Pradesh, Punjab, Chhattisgarh and Haryana. Local advertisers and media planners who plan and buy on Hindi media and the Hindi media owners and journalists would be the target audience of samachar4media. Batra further said that a lot of advertising can soon be seen on samachar4media. â€œAdvertising is also content plus brings responsibility and respectability to a media product,â€ he added.