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Ex-publisher, former Zomato executive launch mobile publishing start-up

  • Chiki Sarkar, former
    publisher and editor-in-chief of Penguin Random House India, and Durga
    Raghunath, former vice president (growth) at restaurant search service Zomato,
    have founded Juggernaut, a mobile-first publishing firm, the
    Mint reported.
  •  
  • Infosys Ltd co-founder Nandan
    • Chiki Sarkar, former
      publisher and editor-in-chief of Penguin Random House India, and Durga
      Raghunath, former vice president (growth) at restaurant search service Zomato,
      have founded Juggernaut, a mobile-first publishing firm, the
      Mint reported.
    •  
    • Infosys Ltd co-founder Nandan
      Nilekani, Fab India promoter William Bissell, and Boston Consulting Group’s
      India managing
      director Neeraj Aggarwal are among its investors.
    •  
    • Raghunath, a former managing
      editor at livemint.com, is the chief executive and co-founder, and Sarkar, the
      publisher and founder of the venture that has raised Rs15 crore.
    •  
    • The combination of being a
      start-up about ideas and into digital worked in terms of attracting investors,
      Sarkar said.
    •  
    • “With William I knew that he
      was investing in startups, and he cared about books and ideas; so does Nandan
      and he also gets digital, so for him this was a bit of a winning idea. Neeraj
      again used to head BCG’s digital strategy: all of them saw the promise in it
      and I think that’s why they have come in,” he said.
    •  
    • India has 159 million smartphone users as on August 2015,
      according to a report published by Internet and Mobile Association of India and
      consultancy firm KPMG.
    •  
    • “Mobile is the super set. All
      books published in print will be on mobile. But everything that’s published on
      mobile does not necessarily have to be a physical book,” said Raghunath. French
      publisher Hachette
      India
      will be the distributor for book titles released by Juggernaut.
    •  
    • Sarkar is also hoping
      Juggernaut can address publishing’s existential crisis.
    •  
    • “An average book sells 3,000
      copies, at a price point of Rs 299; we bend our backs, break our backs making
      these great books and what happens at the end of it? Very few people read it.
      Authors don’t make an income to support themselves… It’s a kind of a very
      tight business. You have to be exceptional to do well, but you can’t just have
      a strong average.”
    •  
    • Juggernaut hopes to address
      some of these issues by doing things differently for mobile and print.
    •  
    • “I think that’s where we are
      trying to think differently. How can we re-imagine this book for mobile? How
      can we deal differently with titles, covers, chapters like we are breaking it
      down. And building it again,” Raghunath added.

     

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