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Ex-Network 18 executives launch India’s first content marketplace

For the past couple of years, Indian marketers have been seeing
the value of using content to engage with their consumers through their digital
assets and other social platforms.

For the past couple of years, Indian marketers have been seeing
the value of using content to engage with their consumers through their digital
assets and other social platforms.

However, they have often been struggling to answer the
question, “What to say?” And this question has led a bunch of former
Network18 employees to team up with some of the youngest and sharpest tech
minds in the country from IIT to build India’s first content marketplace – Scatter.

Launched by Spiral Content
Solutions Pvt. Ltd
., Scatter, in its current avatar, addresses 3 key stake
holders i.e. the marketer, the content publisher and the digital consumer. As a
marketplace, Scatter curates the highest quality content from publishers and
makes this available to marketers for their social and community needs.

Rajan Srinivasan, CEO, Spiral Content said, “Content
engagement is clearly multi-layered and Scatter currently addresses just one of
these layers. It helps brands connect with consumers on the back of superlative
content which consumers want to read and know more about.”

Unlike a pure trade based marketplace, Scatter adds
intelligent layers for the marketers to ensure that they are constantly able to
access relevant and potential conversation points.

Pratik Poddar, CTO, Spiral Content adds “Scatter
makes sure that the marketer never falls short of things to say. The platform
addresses brand attributes, consumer passion points, a great editorial calendar
tool and a real time opportunity to plug into LIVE conversations. Our efforts
will always be focused on making Scatter a compelling tool in the marketers
arsenal”

Scatter provides the publishers an opportunity to see their
content ride the social wave beyond their current distribution platforms. Mahip Singh, COO, Spiral Content says, “We have received an overwhelming
response from the publisher community. Scatter allowed publishers an opportunity
to resurface their content and today it boasts of more than 80 publishers of
Indian and International repute.”

Scatter in its current form asks marketers to point to 3rd
party content. In a short time from now, there will be several more layers of
the content conversation that Scatter will help brands with. These will range
from SEO friendly syndication opportunities and will straddle the entire range
of content formats. Scatter also has plans to launch this platform globally and
hence address a much larger market.

 

 

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