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Euro RSCG 4D Matrix wins digital mandate of Parry Nutraceuticals

Euro RSCG 4D Matrix, the full service digital agency of
Havas Worldwide and Euro RSCG Worldwide, has won the digital duties of Parry
Nutraceuticals, a division of E.I.D. Parry (I) Ltd. and a part of the USD 4.4
billion Murugappa Group.

Euro RSCG 4D Matrix, the full service digital agency of
Havas Worldwide and Euro RSCG Worldwide, has won the digital duties of Parry
Nutraceuticals, a division of E.I.D. Parry (I) Ltd. and a part of the USD 4.4
billion Murugappa Group.

Under the mandate, the agency will be responsible for
creating strong digital presence for their 
nutritional food supplements like Parry’s Spirulina /  Green T6 (Green tea antioxidant capsules) /
PRO 9 (protein energy supplements) / PRO 9 D (protein energy supplements for
diabetes) / Rejuveneyes (to rejuvenate the tired eyes) etc. 

Dinesh Kulchandra, Head, Sales (India), Euro RSCG 4D Matrix
said, “We are extremely excited and looking forward to working closely with
Parry Nutraceuticals. There is an immense scope for a strong digital presence
in the segment. I am sure our highly talented and competent team will rise up
to the challenge.”

Sajiv K Menon, Business Head, Parry
Nutraceuticals said, “We have been keen to drive our Marketing campaigns
through the Digi-space also and we have decided that Euro RSCG 4D matrix would
be the perfect match for us to drive our ambitious e-commerce plans. We are
confident that this will turn out to be a fruitful association.”

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