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Euro RSCG 4D Matrix to handle digital media duties of TI Cycles

TI Cycles of India, which has bicycle brands such as BSA,
Hercules and Montra, has named Euro RSCG 4D Matrix as its digital agency. The
agency, which is part of Euro RSCG Worldwide, will handle the brand’s website, social
media marketing, search engine marketing, mobile marketing and other online
media engagements.

TI Cycles of India, which has bicycle brands such as BSA,
Hercules and Montra, has named Euro RSCG 4D Matrix as its digital agency. The
agency, which is part of Euro RSCG Worldwide, will handle the brand’s website, social
media marketing, search engine marketing, mobile marketing and other online
media engagements.

Commenting on this, Rajesh Mani, general manager, marketing,
TI Cycles of India & BSA Motors, said, “TI Cycles of India in its endeavour
to promote cycling and fitness through the fun and fitness platform on ground
as well in the digital world has partnered with Euro RSCG 4D Matrix. Euro RSCG
4D Matrix showcases a promise of fresh creative talent and a solid digital
backend, which will help us enrich the audience’s digital experience. We look
forward to an enriching and exciting partnership.”

Sandeep Madhavan, COO, Euro RSCG 4D Matrix,
said, “This is a great win for us considering the extent of work we can do for
them. There have been instances where digital has helped drive not just sales,
but more importantly, consumer engagement in a similar health and lifestyle
segment. The team looks forward to this challenge.”

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