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Eureka Forbes appoints Quasar as its digital Agency of Record

Quasar Media’s Mumbai team has bagged the digital account for Eureka Forbes, a company that offers water purification systems, vacuum cleaners and air purifiers. The account size is pegged at over Rs 2 crore.

Quasar Media’s Mumbai team has bagged the digital account for Eureka Forbes, a company that offers water purification systems, vacuum cleaners and air purifiers. The account size is pegged at over Rs 2 crore. As the digital Agency of Record (AOR), Quasar will be responsible for the complete range of digital responsibilities, which includes website, online media planning and buying, SMO (social media optimization), SEO (search engine optimization), and ORM (online reputation management).

Marzin Shroff, CEO (Retail), Eureka Forbes, has said, “We are happy to assign our digital responsibility to Quasar. The digital medium is the medium of the future, and Eureka Forbes would like to replicate its offline success on to the online platform. We feel that Quasar is the right partner as they offer end-to-end solutions and we are happy to add them to our long list of ‘friends for life’.” [Source: exchange4mdia]

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