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ESPN STAR Sports ties-up with DigiVive for live streaming ICC World T20 on mobile

Broadcaster ESPN STAR Sports has tied up
with MVAS firm DigiVive for live streaming of ESPN STAR Sports’ broadcast of
the ICC World Twenty20. The streaming will be available on the mobile TV
service nexGTv starting with the first ICC World Twenty20 match on September 18,
2012. DigiVive has also secured rights for video
streaming of the broadcaster’s highlights programmes. The service can be
downloaded by sending an SMS mytv to 58888, or from any of the app store and
from nexGTv.com.

Broadcaster ESPN STAR Sports has tied up
with MVAS firm DigiVive for live streaming of ESPN STAR Sports’ broadcast of
the ICC World Twenty20. The streaming will be available on the mobile TV
service nexGTv starting with the first ICC World Twenty20 match on September 18,
2012. DigiVive has also secured rights for video
streaming of the broadcaster’s highlights programmes. The service can be
downloaded by sending an SMS mytv to 58888, or from any of the app store and
from nexGTv.com.

Sanjay Kailash, Executive Vice President,
ESPN Software India Pvt Ltd, said, “We believe that Mobile VAS has huge potential
for growth. The ICC World Twenty20 provides an excellent opportunity to reach
out to ever increasing group of consumers who use new-age devices to catch real
time action from the championship.”

GD Singh, Director, DigiVive said, “After
winning the ICC Cricket World Cup in 2011, all eyes will be on the Men in Blue
to regain the ICC World Twenty20 title. We are excited at the live streaming
opportunity provided to us by ESS. This will enable 4 million nexGTv users with
an excellent opportunity to catch live excitement of ESPN STAR Sport’s coverage
of the ICC World Twenty20. DigiVive’s seamless adaptive technology will provide
best in class live streaming quality and deliver a unique experience of
watching the championship live on Mobile phones and Tablets and ensure that
nexGTv users catch the action LIVE anytime anywhere.”

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